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10
%
worldwide report not getting enough quality sleep
$
100
,000+
in e-commerce revenue
$
100
B
the global sleep market is projected to reach $106 billion by 2026
10
%
of top retail chains planned for rollout within 6-12 months
The Sleep Revolution Has Arrived….
and the world is ready for it.
According to the National Sleep Foundation, up to 90 million Americans struggle to achieve a good night’s sleep. Despite the universal need for sleep, the sleep aid market has seen little innovation over the past 75 years.
Realizing how widespread this struggle was, our founder, Danny Rinaldi, set out to create a real solution. Partnering with Scott Forsberg—a leading nutraceutical scientist and former executive at major supplement companies like Nature’s Way and Solaray—they developed NightWise®: multi-ingredient, advanced controlled-release, drug-free, non-habit-forming sleep solution designed to align with the body’s natural sleep rhythms.
Revenue & Market Traction
Following meticulous market research and product development, we soft-launched a D2C e-commerce platform to bring NightWise® to an audience looking for improved sleep. NightWise® stood out among its competitors in the sleep aid market, generating over $225,000 in sales in 2024, an indicator of our strong product-market fit and potential for exponential growth.
By shifting from a pharmaceutical-based manufacturer to a specialized dietary supplement partner, we’ve achieved a 61% reduction in Cost of Goods Sold (COGS). This strategic move allows us to deliver a high-quality, patented sleep solution at a competitive price—lowering our retail price from $48 to under $20 per bottle.
Strategic Expansion and Future Growth
The market opportunity for NightWise® is vast and ripe for disruption. The global sleep market is projected to grow at a compounded annual growth rate (CAGR) of 6.8% through 2026, reaching a staggering $106 billion. Specifically, the over-the-counter sleep market in multi-unit retail outlets (MULO) is set to nearly double, approaching $2 billion by 2026.
New Product Lines
At NightWise®, we’re committed to elevating sleep health with innovative solutions. We refined our flagship NightWise® Sleep Formula using our patented Intelligent Release Technology® to enhance its effectiveness, providing an optimized experience that supports deep, uninterrupted sleep and more energized mornings.
NightWise Seep Formula
NightWise Plus Prostate Night Support
NightWise Plus Menopause Night Relief
In response to specific sleep challenges, we’re also launching two targeted products: NightWise® Sleep + Menopause Night Relief, designed for women struggling with menopause-related disruptions like hot flashes and night sweats, and NightWise® Sleep + Prostate Night Support, tailored for men experiencing frequent awakenings due to prostate health issues. With a refreshed look and expanded retail presence, NightWise® is setting a new standard in science-backed, drug-free sleep solutions that directly address diverse needs.
Nationwide Retail Expansion
NightWise® is at a pivotal moment of growth, transitioning from an e-commerce, direct-to-consumer brand to a multi-channel powerhouse with a strong retail presence.
Since partnering with Market Solutions—a top retail brokerage firm with 30+ experienced professionals—we’re launching a controlled phased-in retail rollout. Our strategic entry will establish a foundation for long-term growth, aiming to capture 1% of the market (~$19M in revenue) by 2026, 2% ($40M) by 2027, and 3% ($57M) by 2028.
Milestones in Retail Reach
Our goal is to efficiently reach 20% of top chains in the next 6-12 months, expanding into 50% of Drug, Food, Mass Merchant, and Dollar Store channels over 24 months.
Future projections are not guaranteed.
NightWise® is Poised for Massive Growth: $600,000 Needed to Revolutionize Sleep Health
We’re raising $600,000 to fund our retail expansion into a small number of early stores and launch two targeted products, NightWise® Sleep Plus Menopause Night Relief and Prostate Night Support. This will allow us to capture a larger market share and strengthen NightWise®’s position as a leader in sleep health.
NightWise® is Poised for Massive Growth: $600,000 Needed to Revolutionize Sleep Health
We’re raising $600,000 to fund our retail expansion into a small number of early stores and launch two targeted products, NightWise® Sleep Plus Menopause Night Relief and Prostate Night Support. This will allow us to capture a larger market share and strengthen NightWise®’s position as a leader in sleep health.
Our Experienced Team is Unmatched
Danny Rinaldi Founder & CEO
As an entrepreneur, Danny has transformed early-stage startups into multi-million-dollar brands. Featured in “The Millionaire Mind,” the Wall Street Journal, and The Atlanta Journal, Danny’s leadership and business acumen propel NightWise forward.
Scott ForsbergChief Innovation Officer
With 30 years in health-centric products, Scott has a proven track record of driving company success. His strategic vision and leadership in leveraging technology have been pivotal in various C-suite and board roles in the healthcare industry.
Ed KleinChief Marketing Officer
Ed brings over 30 years of marketing expertise, having served as a VP Marketing at Coca-Cola and principal of two independent ad agencies. His strategic vision and leadership were instrumental in developing and launching the NightWise brand.
Steve GrossChief Financial Officer
As co-founder of HLB Gross Collins, PC, Steve brings unparalleled expertise to NightWise. His strategic role on the Franklin Templeton Independent Board and financial acumen strengthen our financial strategy and inspire investor confidence.
We Invite You to Invest Early in NightWise
We Invite You to Invest Early in NightWise
Join our mission to bring healthy, deep sleep solutions to millions!
Join our mission to bring healthy, deep sleep solutions to millions!
